Hair and makeup artist Gina Simone and wardrobe stylist Veronica Garrote lent their talents to High Noon's "Turn Up the Sun" campaign

High Noon's "Turn Up the Sun" campaign, shot by photographer Brian Cummings on South Beach at The Savoy Hotel Miami Beach. The set leaned into High Noon's signature sun-bleached palette of citrus yellow, poolside blue, and watermelon pink, pairing dewy, sun-kissed glam with retro-inspired swimwear built for golden-hour beach games and rooftop pool parties.